How to Build Lasting Relationships with Your Donors

How to Build Lasting Relationships with Your Donors

The first rule to understand about a fundraising india is that your supporters are the backbone of your campaign. Initially, crowdfunding can give your initiative a great boost to take off, but sooner or later you will realize the need to have a network of steady supporters. Steady supporters implies those people and organizations that aren’t simply there for a one time contribution, but instead those that really believe in your cause, and will stand by it well after the campaign is over.

Given that your steady supporters are deeply invested in your cause, it is only fair to ensure that you take efforts in keeping them engaged, and making them an intrinsic part of your campaign. Make them feel special by letting them know about how their contribution means much more than just money for your initiative.

So here are a few ways to empower a fundraising india to take part in impact activities, and how you can build long term relationships with them:

Make them the face of your campaign

Your supporter cares, and empathizes with your cause. He/she would be a great tool to channelize those empathetic values to others. Supporters will be able to connect you to other like-minded people from different philanthropic networks. This gives you the chance to tap into new potential donors, as well as gives the supporter a chance to extend their help and feel like they are adding further value to your cause. Moreover, this is a great method to involve and motivate your supporters, and create and maintain goodwill for your initiative.

Request a testimonial

A written, spoken, or audio-visual testimonial by them would add a lot of value to your campaign, as well as convey the authenticity and validate your work in the minds of potential donors. A supporter has most likely dedicated time and resources to stand by the cause. It would be a great communication tool, as well as engagement activity, if they could share their experiences with others, and let them knows the good work your social enterprise or nonprofit is involved in.

Engage them in offline activities

Offline activities are one of the best ways to maintain the attention of a supporter. Your offline activities can include volunteer days, fundraiser events, marathons for a cause, and so much more. Ask your supporters to bring their families and friends and you will be able to mobilize larger crowds towards your cause.

Request them to sign a petition

Supporters need to feel like they are adding value. Signing petitions is not only a great way to convey your message to many people at one time, but is also a great way to employ a call-to-action activity. Additionally, signing a petition is a very simple task that would only take a few moments of one’s time, but still make a huge difference to your cause by providing it with the much-needed traction.

It is extremely important to maintain good relations with your steady network of supporters. Let them know how effective their help has been, and how they’ve made a difference to your campaign. Convey your gratitude and appreciation through simple gestures such as a thank you message, or even a shout-out on social media. These little acts can go a long way in empowering the supporters who truly care! At Impact Guru, we envision a fundraising india that is slowly moving towards financial independence, and hence extend our fundraising services and platform to anyone with a cause that will make a difference to the community.


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